MAISON CRIVELLI · EST. 2018 · FRANCE
Maison Crivelli
Maison Crivelli is a French niche perfume house founded by Thibaud Crivelli in 2018. The brand is built upon the founder’s personal experiences, with each fragrance designed to translate a specific sensory memory—such as the scent of hibiscus in a market or spices in a forest—into an olfactive composition. The brand collaborates with various perfumers to create scents that prioritize raw materials and unexpected contrasts. Maison Crivelli is known for its 'slow perfume' approach, emphasizing the time taken to develop each scent. Notable fragrances include Hibiscus Mahajád, Oud Stallion, and Santal Volcanique. In the Gulf market, the brand has established a significant presence through selective distribution in luxury department stores and specialized perfumeries, appealing to regional preferences for high-concentration extraits and complex, long-lasting compositions that often feature oud, spices, and floral notes.
1
perfumes
2018
founded
France
based in
Heritage
Maison Crivelli represents a contemporary shift in French perfumery, founded in 2018 by Thibaud Crivelli. Born into a family with deep roots in the perfume industry, Thibaud spent over a decade living and working in Asia, an experience that fundamentally shaped his approach to scent. Unlike traditional houses that rely on historical archives or rigid heritage, Maison Crivelli is built on the concept of the "unexpected encounter." Each fragrance is inspired by a specific, sensory-rich moment experienced by the founder—a sudden discovery of a spice market, a walk through a volcanic landscape, or the scent of a forest after rain.
This experiential philosophy translates into a brand that feels distinctly modern and nomadic. Thibaud Crivelli collaborates with some of the world’s most respected perfumers, such as Quentin Bisch and Marc Zini, to translate these raw, personal memories into olfactory art. Since its inception, the house has gained international acclaim for its commitment to high-quality raw materials and a minimalist, eco-conscious aesthetic. By stripping away the pretension often associated with luxury fragrance, Maison Crivelli invites the wearer to focus entirely on the visceral reaction to the scent. It is a house that values the shock of the new, ensuring that every release feels like a deliberate departure from the status quo of the Parisian perfume scene.
House style
Maison Crivelli is defined by a "slow perfume" philosophy, prioritizing the evolution of a scent on the skin over immediate, fleeting top notes. The house style is characterized by high-contrast compositions; they are experts at pairing unexpected ingredients to create a tension that keeps the wearer engaged throughout the day. You will often find the juxtaposition of cold spices against warm resins, or sparkling citrus against deep, earthy woods. This creates a dynamic profile that performs exceptionally well in the Gulf, where the heat demands fragrances that can maintain their structural integrity without becoming cloying.
The house’s recognizable signature lies in its boldness. Whether it is the intense, fruit-forward darkness of Oud Maracujá or the metallic, crisp edges found in their wider collection, there is a clear intent to move beyond classical floral or citrus structures. The perfumes are designed to be gender-fluid, focusing on the character of the raw materials rather than traditional masculine or feminine tropes. By utilizing high concentrations of naturals, the house ensures that even their lighter, more refreshing scents possess a surprising level of (longevity), allowing them to stand up to the rigorous climate of the region. This is a house for the collector who appreciates avant-garde construction but demands the performance required for long days and late-night gatherings.
